Nick Bradbury reports on the creation of AttentionTrust.org, a not-for-profit “dedicated to promoting the basic rights of attention owners”.
As Nick suggests, the concept of attention data seems pretty woolly to most of us. The idea is that, as society becomes increasingly web-oriented, more and more companies are gathering information about things we’re all interested in. The information held about you is, increasingly, an externally-held defintion of your self. As such, this information belongs (or should belong) exclusively to you.
AttentionTrust.org is campaigning to ensure that each of us has full control over our own attention data. Nick is surely right when he says that this issue is going to become far more important as time progresses. I encourage you to support the AttentionTrust campaign.